Words matter, especially when it comes to email marketing. BiggerPockets, the leading real estate investing community, understood this principle and partnered with us to transform their email engagement strategy. By leveraging tailored messaging, automation, and machine learning, we helped BiggerPockets achieve an impressive 44% gain in paid subscriptions. Here’s how we did it:

1. Personalized Messaging for Different Personas

Not all investors are the same, and BiggerPockets knows that. To effectively engage their audience, we developed tailored messaging strategies targeting different investor personas. Whether it was seasoned, educated investors or newbies just starting their real estate journey, we crafted specific messages that resonated with each group. By speaking directly to their needs and interests, we were able to build stronger connections and drive higher engagement rates.

2. Automating Error-Prone Manual Campaign Setups

Manual campaign setups can be cumbersome and prone to errors, which can dilute the effectiveness of any marketing effort. We introduced automation into BiggerPockets’ email marketing process, streamlining campaign setups and ensuring consistency across all communications. This not only reduced the risk of human error but also freed up valuable time for their marketing team to focus on strategic initiatives. Automation enabled a smoother, more efficient workflow, ultimately contributing to a significant increase in engagement.

3. Using Machine Learning to Resurrect Dormant Users

Re-engaging inactive users is often a challenge for marketers, but we saw it as an opportunity. By leveraging machine learning algorithms, we identified patterns and preferences among dormant users, crafting personalized content that reignited their interest in BiggerPockets’ offerings. This targeted approach helped us bring many users back into the fold, boosting overall engagement and expanding the active user base.

One of the Best Perks of the Job

One of the most rewarding aspects of working with innovative companies like BiggerPockets is the chance to discover exciting new products and learn about niche markets. Just last week, we had an incredible on-site growth strategy session with the BiggerPockets team. Not only did we discuss strategies, but I also learned a thing or two about Tulsa’s booming real estate scene!

After our meeting, I headed back to my Airbnb and started browsing through their impressive book collection. I picked a random book off the shelf, and guess what—it turned out to be one of BiggerPockets' own publications! 👀

A huge shoutout to Eric Harper for hosting us! Your team's energy was contagious, and we look forward to more exciting collaborations ahead!