Sneak Peek: How Just Words Helped Grammarly Boost Engagement

When it comes to digital communication, words are more than just a medium—they’re a powerful tool for engagement. Grammarly, a leader in the writing enhancement space, leveraged this idea to drive incredible results. Here's how we did it:

📈 Boosting Email Engagement by Over 16%

Words alone can make a massive difference. By refining the language and messaging in their communications, Grammarly saw a more than 16% lift in email engagement, resulting in a 7% lift in premium subscriptions. This wasn't just about finding the right words; it was about crafting a strategy that resonated with their audience on a deeper level.

💡 Moving from Traditional A/B Testing to AI-Powered Innovation

Grammarly took its testing approach to the next level. Over the course of just two months, we tested over 45 messaging variants. Instead of relying on traditional A/B testing, they embraced an AI-powered continuous testing framework. This shift allowed for faster iteration, learning, and optimization, leading to more impactful messaging that was fine-tuned in real time.

🎊 An Autonomous Marketing Co-pilot for Hyper-Personalization

The real game-changer was the development of their ranking and recommendation frameworks. just words served as an autonomous marketing co-pilot, enabling hyper-personalization at scale. This means Grammarly can deliver the right message to the right user at the right time, creating a more personalized and engaging user experience.

Want to Know More?

Curious about the strategies and technologies that made these results possible? We're more than happy to share our insights. Book a one-on-one session with us to learn more: Book a Demo with Just Words

A huge thank you to Nirmal Selvaraj, Revant Ohri, Arslan Qadri, and the broader Grammarly team for the opportunity to share our story. This journey has been an exciting collaboration, and we look forward to continuing to drive innovation together!